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Mehraban Oriental Rugs » Overview | Screen Shots | Flash Animation | Rough TV Spot

Mehraban Oriental Rugs » Overview

Mehraban had been using a subscription-based Windows application to manage their inventory. They were interested in a web-based solution with integrated e-commerce, content management and e-mail marketing capabilities so they could link their large rug inventory to an expanding library of rug characteristics to provide customers with dynamic Rug Cards displaying specific details about each rug they viewed without leaving the purchase path.

The design firm created the site templates using frames to allow the site to function more like an application and bring the dynamic Rug Cards to life. While this approach worked well in general, the use of frames also created several navigation and usability challenges resulting in a number of interface modifications and customizations to the backend tools.

I began by helping the web design firm define and adjust the client's photo production process, developing Photoshop action scripts and a manual for simplifying and standardizing their ongoing process. When the design firm needed to attend to other projects, I stepped in and managed the production and launch of the mehraban.com e-commerce web application, serving as liaison between clients, design firm and development firm. I worked with developers and clients on bug identification and resolution, storyboarded and created the introductory Flash animation you see on the site, and trained Mehraban employees on the photo production process and the use of the back-end e-commerce, email marketing and content management tools.